The instinct is to price low so more people subscribe. It feels safe. But price isn't just a number — it's a signal, and a cheap page signals a cheap experience before anyone's seen a thing.
Cheap attracts the wrong audience
A rock-bottom price pulls in bargain hunters — people who spend the minimum and churn fast. A considered price attracts fans who value what you do and are willing to keep spending. You want depth of spend, not just volume of subs.
Revenue per fan is the number that matters
Ten fans who each spend well beat a hundred who each spend once. Pricing, bundling, and how you structure paid content all move this number far more than shaving a few dollars off your subscription ever will.
None of this is guesswork when it's done right — it's tested. The point isn't to charge as much as possible; it's to price for the audience and the income you actually want.
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